About Guelph.Marketing: who we are and how we work with Guelph trades

The company behind the name

Guelph.Marketing is one brand within the Sedighi.ca and SAZ.ca group of companies. That group is Canadian, keeps its head office in Vancouver, British Columbia, and takes on clients from coast to coast.

• Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Under it sit HVAC.Agency and HVAC.Digital for heating firms, Trades.Agency for the wider trades, plus BusinessConsulting.ca and the Conv.ca conversion brand.
• SAZ.ca, short for Strategy & Acceleration Zone, is the group's Canadian firm for strategy, AI and revenue acceleration work. Ali Sedighi started it and serves as Founder & Managing Partner.

Trades.Agency is the parent brand for this site. Guelph.Marketing applies its methods to one specific city, with plans, examples and advice shaped around a mid-size Ontario market rather than a national average.

Ali Sedighi, MBA

Ali Sedighi leads Guelph.Marketing. His MBA is in Technology Management. His marketing career goes back 17+ years, to 2007, the year he set up ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.

Since then he has:

• founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca;
• founded SAZ.ca, where he is Founder & Managing Partner;
• built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, Roma Heating & Cooling and HeatLand;
• worked with clients in Canada, the USA and Dubai.

You can read more on his profile at Sedighi.ca and the SAZ.ca founder page.

What we are, and what we aren't

We are a marketing and consulting service. We are not a contractor. We don't install, repair, clean, inspect or service anything, we don't hold trade licences, and we don't dispatch crews. We also don't sell or share leads: every enquiry we help generate belongs to your business.

That separation is deliberate. A marketing partner that also competed for jobs, or sold your leads to rivals, would have the wrong incentives. Ours are simple: we do well when your phone rings with the right customers.

How we work with Guelph businesses

Our approach comes from years of building marketing for trades, and from the particular shape of the Guelph market.

1. We start with your records. Your job list, average invoice and close rate tell us more than any keyword tool. In a city of about 144,000 people, the difference between a good and a bad plan is often just picking the right three or four neighbourhoods and services.
2. We put limits in writing. Every plan includes a monthly cap and, for ads, a cost-per-enquiry ceiling based on your margins. You'll know what you're spending and why before anything starts.
3. We do the slow, durable work first. Profiles, reviews and a clear website keep paying long after an ad budget runs out. We usually build those before recommending paid campaigns.
4. We report plainly. Calls, texts, emails and jobs, not impressions. If something isn't working, we say so and change it.
5. You own everything. Your website, domain, ad accounts, profiles and data stay in your name.

Why a Vancouver team for a Guelph business?

It's a fair question. Most of the work happens in Google Business Profile, ad accounts, search results and your website, and none of those care where we sit. What matters is understanding the Guelph market, which we do through the City's own open data, census figures and the live results your customers see, and being reachable when you need us.

We won't pretend to know your street better than you do. We'll ask, listen and check our assumptions against your job history.

Where to go next

The services overview explains what we do and how to choose. The results page shows what our HVAC work has produced, and the pricing page sets out what each plan costs. When you're ready to talk, the contact page explains how to reach us and what to include.